Task 3- What have you learnt from your audienece feedback?

We carried out many forms of audience research, including using You Tube to gain comments from people who just watched our video who remained ambiguous. We used selective screenings in the form of showing people among our family’s and friends. As well as this we also held a discussion based focus group where they watched our video then we asked questions and encouraged debate among them to get some answers and opinions and lastly we held a controlled questionnaire section were by we were not present in the room and we gave them a questionnaire and asked them to fill it out once the had seen the video. I felt that this was the best feedback we received as it was personal opinions that were largely uninfluenced plus there was a low level of possible participant variables and experimenter influences, although the fact that a teacher was left in the room could leave it to criticism of authority influence and our feedback could have been susceptible to demand characteristics and the participants wrote what they thought we wanted to hear not what they wanted to put down.

We found that the strengths of our pop videos lay in the way we represented our artist. The feed back we got over 80% of (non significant) data that we got, revealed that most of our participants were able to see what we wanted them to see in our artist and the way we wanted her to be represented, Most people said that she was aggressive and strong minded which is what we wanted to connote.

Some things that we didn’t do well Is the way that we tried to represent the wedding dress to the audience because not many people picked up on what it was representing and so this led to confusion amongst our viewers about what they were supposed to think and so the message was more misconstrued.

The encoding and decoding model is a model of audience were by the producers and directors effectively encode there message into the movie or media script then when they show the audience the people watching it decode the script and take from it whatever message they can decode. They can read it in three forms this is either a proffered reading which is were they read what was intended a negotiated reading which is were they make an adaptation of what was wanted to be portrayed or a oppositional reading which is were they read the opposite of what was intended and they didn’t understand the message for what ever reason this could be due to a cultural difference or just and individual difference.

“Angry aggressive and upset” this is an example of a preferred reading in our questionnaire session, to the Q comment on our artists character

How are women represented? “As unable to be on there own desperate for a partner” this is an oppositional reading because its not what we wanted at all.

“Powerful” how are women represented this is an example of a negotiated reading but is almost a proffered on.

These examples show us how the encoding decoding model can give us a good representation of how audience will react and view future products.