Task 4- How di you use mew media technologies in the construction and research, planning and evaluation stages?

0.02/2.25 ‘fucker’ on the mirror was censored because my group members and I needed the video to be screened 24hours on major music channels such as MTV, if the screening of this video without censoring this would mean the video would only be viewed during adult hours, therefore not reaching out fully to our full target range.

0.04/2.25 This first transition from the narrative to performance base elements takes the viewers from the ideal to the artists mind. Her Utopia of uncertainty but struggle for emancipation. The set was built to depict that idea of abnormality meets a plight.
0.07/2.25 This is an example of where our planning and construction may have failed on us. The shots show the hands of the people moving the mirrored flats. He were able to correct this as much as we could by cutting round them with the use of final cut pro as our editing software.

0.12/2.25 This marks the establishing shot to our ‘breaking’. She breaks free of ideals in the narrative to this ‘reality’. This was effective because the hotspot feature on Youtube should this as the least stop where audiences were put of by the video. This also marks the first scene where by her angry and plight is fully conveyed.

0.26/2.25 Detailing was essential to us as a group, because we wanted to depict a character that would be inspire women and adored by men. By customising the breaks in after effects, and synchronising it after effect, we achieved telling the story of her past and her future revolt against those stereotypes. From our audience feed back this was a hit is interpretation as predicted by research done at the intial stages of our preparation which showed that our target market was generally interested in break ups and love narratives, as most of them are going through the same.

0.43/2.25 Here is a typical series of shots in our performance base elements. This was meant to the feisty, evolving Yvon. From audience feedback, this was seen to be a fit and miss to some viewer. Some didn’t understand the movement of the flats and thought it was simply a vague idea, while others enjoyed the abstract nature, and felt it added to the theme of instability in the artist’s life. For the negative feedback we can blame this on our lack of lighting in this element of the shoot. Although meant to be dark, it was a bit to unclear and also the mirrored flats weren’t as mirrored or looked to artificial than expected on camera.

0.45/2.25 Developing on the last point, looking at the mirrored flats, there was a flaw in construction, where we didn’t thing about the impact of the blue sided flats being mirrored on the mirrored side flats.

0.54/2.25 Here you can see how we have used after effects to make the shots of the wedding scene elements and the performance base elements. This was good in depicting to our audience her emancipation and how she could have resulted in a sad marriage but rather she is ‘breaking dishes’ in the performance base. The power of the synchronisation shows both characters sing the same lyrics and are speaking to the viewers.

1.02/2.25 These series of shots her in the chorus show more after effects synchronisation. The movement of the head and arms to the point of the break in the glass demonstrates the act of her personally breaking off from the stereotypical ideologies which is refuses to go by.

1.10/2.25 From our research, done with a focus group from school, we noticed a fault in our editing. Although catchy in the first chorus, the social network which the video was uploaded to showed that ‘the hot spot’ i.e. where the viewers stop watching was about this. And from research we gathered it was due to the breaks happening too quickly and too repetitive. We also blame this on the fact that we had to go to the beat of the song, and because it was an up tempo song, the beats were much quicker.

0.17/2.25 Developing the last point, in order to show more of the narrative, during after effect, we tried to leave more of the narrative element on screen by allowing only a piece of the broken glass drop at a time. This shows the narrative and performance base elements working simultaneously creating a greater impression on the audience. The visual picture of seeing her singing with determination as well as having her past being shown creates a great impact. This proved to be successful and an effective strategy as from the Youtube website, which showed that there was a greater female audience and they were also located in third-world countries where videos like this make a stronger impact because women are inferior to males.

1.40/2.25 In some shots there was s fault in the saturation levels due to a change in the medium at which some of the performance based elements where shot. E.g the handheld was brighter than the ones done throw a two way mirror which in construction was because we used a black box effect by painting the floor black, having black curtains to add a feeling of opacity and stop reflections on the flats.
1.50/2.25 This is another example of where the was default in the colouring. This could have been corrected in after effects however, slipped the minds of the group.

1.55/2.25 There was also some problems in costuming and also lead to a problem in after effects. There were pigments of blue in the white wedding dress. It was therefore hard to distinguish the performance character and the wedding one in these scenes therefore resulting In patchy editing. However, due to our theme of ambiguity this would be seen as a style rather than a flaw.

2.05/2.25 Here we see our good use of final cut pro to show the effects of shot transition in conjunction to timing. This depicted her anger and pain at its max as this was drawing to the end of the of the song.

2.09/2.25 The crosscuts to breaking of the glasses and plates with the use of increased shutter speed performs the same effects.

2.15 /2.25 This is the end as we were able to fade out the music well, even though we used the music software SoundForge to reduce the repetitive bits of the song without loosing its content and to maximise the use of materials we had in shots and also to not have the video too long and loose the focus of the audience.