Tuesday, May 11, 2010
Wednesday, May 5, 2010
Task 4- How di you use mew media technologies in the construction and research, planning and evaluation stages?
0.02/2.25 ‘fucker’ on the mirror was censored because my group members and I needed the video to be screened 24hours on major music channels such as MTV, if the screening of this video without censoring this would mean the video would only be viewed during adult hours, therefore not reaching out fully to our full target range.
0.04/2.25 This first transition from the narrative to performance base elements takes the viewers from the ideal to the artists mind. Her Utopia of uncertainty but struggle for emancipation. The set was built to depict that idea of abnormality meets a plight.
0.07/2.25 This is an example of where our planning and construction may have failed on us. The shots show the hands of the people moving the mirrored flats. He were able to correct this as much as we could by cutting round them with the use of final cut pro as our editing software.
0.12/2.25 This marks the establishing shot to our ‘breaking’. She breaks free of ideals in the narrative to this ‘reality’. This was effective because the hotspot feature on Youtube should this as the least stop where audiences were put of by the video. This also marks the first scene where by her angry and plight is fully conveyed.
0.26/2.25 Detailing was essential to us as a group, because we wanted to depict a character that would be inspire women and adored by men. By customising the breaks in after effects, and synchronising it after effect, we achieved telling the story of her past and her future revolt against those stereotypes. From our audience feed back this was a hit is interpretation as predicted by research done at the intial stages of our preparation which showed that our target market was generally interested in break ups and love narratives, as most of them are going through the same.
0.43/2.25 Here is a typical series of shots in our performance base elements. This was meant to the feisty, evolving Yvon. From audience feedback, this was seen to be a fit and miss to some viewer. Some didn’t understand the movement of the flats and thought it was simply a vague idea, while others enjoyed the abstract nature, and felt it added to the theme of instability in the artist’s life. For the negative feedback we can blame this on our lack of lighting in this element of the shoot. Although meant to be dark, it was a bit to unclear and also the mirrored flats weren’t as mirrored or looked to artificial than expected on camera.
0.45/2.25 Developing on the last point, looking at the mirrored flats, there was a flaw in construction, where we didn’t thing about the impact of the blue sided flats being mirrored on the mirrored side flats.
0.54/2.25 Here you can see how we have used after effects to make the shots of the wedding scene elements and the performance base elements. This was good in depicting to our audience her emancipation and how she could have resulted in a sad marriage but rather she is ‘breaking dishes’ in the performance base. The power of the synchronisation shows both characters sing the same lyrics and are speaking to the viewers.
1.02/2.25 These series of shots her in the chorus show more after effects synchronisation. The movement of the head and arms to the point of the break in the glass demonstrates the act of her personally breaking off from the stereotypical ideologies which is refuses to go by.
1.10/2.25 From our research, done with a focus group from school, we noticed a fault in our editing. Although catchy in the first chorus, the social network which the video was uploaded to showed that ‘the hot spot’ i.e. where the viewers stop watching was about this. And from research we gathered it was due to the breaks happening too quickly and too repetitive. We also blame this on the fact that we had to go to the beat of the song, and because it was an up tempo song, the beats were much quicker.
0.17/2.25 Developing the last point, in order to show more of the narrative, during after effect, we tried to leave more of the narrative element on screen by allowing only a piece of the broken glass drop at a time. This shows the narrative and performance base elements working simultaneously creating a greater impression on the audience. The visual picture of seeing her singing with determination as well as having her past being shown creates a great impact. This proved to be successful and an effective strategy as from the Youtube website, which showed that there was a greater female audience and they were also located in third-world countries where videos like this make a stronger impact because women are inferior to males.
1.40/2.25 In some shots there was s fault in the saturation levels due to a change in the medium at which some of the performance based elements where shot. E.g the handheld was brighter than the ones done throw a two way mirror which in construction was because we used a black box effect by painting the floor black, having black curtains to add a feeling of opacity and stop reflections on the flats.
1.50/2.25 This is another example of where the was default in the colouring. This could have been corrected in after effects however, slipped the minds of the group.
1.55/2.25 There was also some problems in costuming and also lead to a problem in after effects. There were pigments of blue in the white wedding dress. It was therefore hard to distinguish the performance character and the wedding one in these scenes therefore resulting In patchy editing. However, due to our theme of ambiguity this would be seen as a style rather than a flaw.
2.05/2.25 Here we see our good use of final cut pro to show the effects of shot transition in conjunction to timing. This depicted her anger and pain at its max as this was drawing to the end of the of the song.
2.09/2.25 The crosscuts to breaking of the glasses and plates with the use of increased shutter speed performs the same effects.
2.15 /2.25 This is the end as we were able to fade out the music well, even though we used the music software SoundForge to reduce the repetitive bits of the song without loosing its content and to maximise the use of materials we had in shots and also to not have the video too long and loose the focus of the audience.
0.04/2.25 This first transition from the narrative to performance base elements takes the viewers from the ideal to the artists mind. Her Utopia of uncertainty but struggle for emancipation. The set was built to depict that idea of abnormality meets a plight.
0.07/2.25 This is an example of where our planning and construction may have failed on us. The shots show the hands of the people moving the mirrored flats. He were able to correct this as much as we could by cutting round them with the use of final cut pro as our editing software.
0.12/2.25 This marks the establishing shot to our ‘breaking’. She breaks free of ideals in the narrative to this ‘reality’. This was effective because the hotspot feature on Youtube should this as the least stop where audiences were put of by the video. This also marks the first scene where by her angry and plight is fully conveyed.
0.26/2.25 Detailing was essential to us as a group, because we wanted to depict a character that would be inspire women and adored by men. By customising the breaks in after effects, and synchronising it after effect, we achieved telling the story of her past and her future revolt against those stereotypes. From our audience feed back this was a hit is interpretation as predicted by research done at the intial stages of our preparation which showed that our target market was generally interested in break ups and love narratives, as most of them are going through the same.
0.43/2.25 Here is a typical series of shots in our performance base elements. This was meant to the feisty, evolving Yvon. From audience feedback, this was seen to be a fit and miss to some viewer. Some didn’t understand the movement of the flats and thought it was simply a vague idea, while others enjoyed the abstract nature, and felt it added to the theme of instability in the artist’s life. For the negative feedback we can blame this on our lack of lighting in this element of the shoot. Although meant to be dark, it was a bit to unclear and also the mirrored flats weren’t as mirrored or looked to artificial than expected on camera.
0.45/2.25 Developing on the last point, looking at the mirrored flats, there was a flaw in construction, where we didn’t thing about the impact of the blue sided flats being mirrored on the mirrored side flats.
0.54/2.25 Here you can see how we have used after effects to make the shots of the wedding scene elements and the performance base elements. This was good in depicting to our audience her emancipation and how she could have resulted in a sad marriage but rather she is ‘breaking dishes’ in the performance base. The power of the synchronisation shows both characters sing the same lyrics and are speaking to the viewers.
1.02/2.25 These series of shots her in the chorus show more after effects synchronisation. The movement of the head and arms to the point of the break in the glass demonstrates the act of her personally breaking off from the stereotypical ideologies which is refuses to go by.
1.10/2.25 From our research, done with a focus group from school, we noticed a fault in our editing. Although catchy in the first chorus, the social network which the video was uploaded to showed that ‘the hot spot’ i.e. where the viewers stop watching was about this. And from research we gathered it was due to the breaks happening too quickly and too repetitive. We also blame this on the fact that we had to go to the beat of the song, and because it was an up tempo song, the beats were much quicker.
0.17/2.25 Developing the last point, in order to show more of the narrative, during after effect, we tried to leave more of the narrative element on screen by allowing only a piece of the broken glass drop at a time. This shows the narrative and performance base elements working simultaneously creating a greater impression on the audience. The visual picture of seeing her singing with determination as well as having her past being shown creates a great impact. This proved to be successful and an effective strategy as from the Youtube website, which showed that there was a greater female audience and they were also located in third-world countries where videos like this make a stronger impact because women are inferior to males.
1.40/2.25 In some shots there was s fault in the saturation levels due to a change in the medium at which some of the performance based elements where shot. E.g the handheld was brighter than the ones done throw a two way mirror which in construction was because we used a black box effect by painting the floor black, having black curtains to add a feeling of opacity and stop reflections on the flats.
1.50/2.25 This is another example of where the was default in the colouring. This could have been corrected in after effects however, slipped the minds of the group.
1.55/2.25 There was also some problems in costuming and also lead to a problem in after effects. There were pigments of blue in the white wedding dress. It was therefore hard to distinguish the performance character and the wedding one in these scenes therefore resulting In patchy editing. However, due to our theme of ambiguity this would be seen as a style rather than a flaw.
2.05/2.25 Here we see our good use of final cut pro to show the effects of shot transition in conjunction to timing. This depicted her anger and pain at its max as this was drawing to the end of the of the song.
2.09/2.25 The crosscuts to breaking of the glasses and plates with the use of increased shutter speed performs the same effects.
2.15 /2.25 This is the end as we were able to fade out the music well, even though we used the music software SoundForge to reduce the repetitive bits of the song without loosing its content and to maximise the use of materials we had in shots and also to not have the video too long and loose the focus of the audience.
Thursday, April 1, 2010
Task 3- What have you learnt from your audienece feedback?
We carried out many forms of audience research, including using You Tube to gain comments from people who just watched our video who remained ambiguous. We used selective screenings in the form of showing people among our family’s and friends. As well as this we also held a discussion based focus group where they watched our video then we asked questions and encouraged debate among them to get some answers and opinions and lastly we held a controlled questionnaire section were by we were not present in the room and we gave them a questionnaire and asked them to fill it out once the had seen the video. I felt that this was the best feedback we received as it was personal opinions that were largely uninfluenced plus there was a low level of possible participant variables and experimenter influences, although the fact that a teacher was left in the room could leave it to criticism of authority influence and our feedback could have been susceptible to demand characteristics and the participants wrote what they thought we wanted to hear not what they wanted to put down.
We found that the strengths of our pop videos lay in the way we represented our artist. The feed back we got over 80% of (non significant) data that we got, revealed that most of our participants were able to see what we wanted them to see in our artist and the way we wanted her to be represented, Most people said that she was aggressive and strong minded which is what we wanted to connote.
Some things that we didn’t do well Is the way that we tried to represent the wedding dress to the audience because not many people picked up on what it was representing and so this led to confusion amongst our viewers about what they were supposed to think and so the message was more misconstrued.
The encoding and decoding model is a model of audience were by the producers and directors effectively encode there message into the movie or media script then when they show the audience the people watching it decode the script and take from it whatever message they can decode. They can read it in three forms this is either a proffered reading which is were they read what was intended a negotiated reading which is were they make an adaptation of what was wanted to be portrayed or a oppositional reading which is were they read the opposite of what was intended and they didn’t understand the message for what ever reason this could be due to a cultural difference or just and individual difference.
“Angry aggressive and upset” this is an example of a preferred reading in our questionnaire session, to the Q comment on our artists character
How are women represented? “As unable to be on there own desperate for a partner” this is an oppositional reading because its not what we wanted at all.
“Powerful” how are women represented this is an example of a negotiated reading but is almost a proffered on.
These examples show us how the encoding decoding model can give us a good representation of how audience will react and view future products.
We found that the strengths of our pop videos lay in the way we represented our artist. The feed back we got over 80% of (non significant) data that we got, revealed that most of our participants were able to see what we wanted them to see in our artist and the way we wanted her to be represented, Most people said that she was aggressive and strong minded which is what we wanted to connote.
Some things that we didn’t do well Is the way that we tried to represent the wedding dress to the audience because not many people picked up on what it was representing and so this led to confusion amongst our viewers about what they were supposed to think and so the message was more misconstrued.
The encoding and decoding model is a model of audience were by the producers and directors effectively encode there message into the movie or media script then when they show the audience the people watching it decode the script and take from it whatever message they can decode. They can read it in three forms this is either a proffered reading which is were they read what was intended a negotiated reading which is were they make an adaptation of what was wanted to be portrayed or a oppositional reading which is were they read the opposite of what was intended and they didn’t understand the message for what ever reason this could be due to a cultural difference or just and individual difference.
“Angry aggressive and upset” this is an example of a preferred reading in our questionnaire session, to the Q comment on our artists character
How are women represented? “As unable to be on there own desperate for a partner” this is an oppositional reading because its not what we wanted at all.
“Powerful” how are women represented this is an example of a negotiated reading but is almost a proffered on.
These examples show us how the encoding decoding model can give us a good representation of how audience will react and view future products.
Task 1- In what ways do your media products use, develop or change forms and conventions of real media products?
The first full shot of our artist that you see is at this point at the beginning, this shot says a lot about her and it incorporates a lot of her attitude very quickly into he song it also is a statement of what this album is about. The album is called not me and has a connection to mirrors and not being in control of what you are, so the opening shot is very fitting were by we have her off set to the mirrors and giving a sort of ,“what you looking at” stance, as to kick start the video. It is also a good opening shot for our target audience which is teens to late teen’s, girls mostly and some boys. The whole rebellious girl against men and authority is what we were aiming for and I think that in this video and this shot we capture that.
Here is an example of another pop video which uses the same sort of image to connote roughly the same thing, aggression dominance and rebelliousness. This Beyonce video this is also the first time we see her in full so it shows that in terms of camera shots and choice of showing our artist we did something that is partially conventional.
This shot that I have chosen because it embodies what we wanted to do with this video and have our artist break the forth wall of the screen and reach out to the audience in a almost real way. This shot also touches on our theme of anger that we were going for and the hands which are on the camera points out the element of control that wanted to portray women having in a modern world were in many situations they do especially in relationships which takes us to the lyrics of the song which is related to the anger that is involved in relationships these days.
Here is an example form the same Beyonce video showing the same techniques to portray the same emotions and messages as ours, so it would appear that in our planning of the shots we have been able to pick p on what portrays our message well and follows a stereotype of how a woman my react to the betrayal of men
Again in this example we show are artist doing the same thing as the real life artist. She is kicking at the camera to cover it up entirely. Which is the same in the pro video as she is hitting it with her hands though. We also used this shot for the same reason as well as we both used this shot to cut on. Again showing us that in pop videos this can be used as a convention and that we followed it well and accurately.
This shot looks at the narrative aspect of our pop video. Were by we wanted to take a conventional look at things and follow the lyrics quit literally. So what we did is watch the verses with following narrative shots which broke up with our performance based shots in the back round like you can see in this shot were the breaking threw what is presented as reality is what we are trying to get threw on this shot. Many pop videos of this genre follow this convenion of narrative for the verses and as our artist is quite conventional it is only just that we follow in the way we film as well as present her.
This shot is clearly quite a literal one because of the title of the song is breaking dishes and the image you can see is a plate being thrown onto the floor, this again may appear to be just following the song but is serving us the favour of again following the conformity of the modern charts music video industry and sticking with the song and not being to abstract or farfetched. We also used the shot quite effectively to cut on and to use as a flash on the screen for half a second to give some pace to some of our sequences.
Here we have a shot of were we used the blue screen to try to connote deeper meanings of our narrative. We used blue screen flats to move across the set. So then in after effects we put shots taken of her in a wedding dress but still lip sinking this is a slightly more unconventional look at thing witch is a slight change in what we have done in the rest of the video but its done now. What we also did is had her lip sinqing the words on the screen as well so when it came across the two images of her were relayed and this is think helped depict the fact that something had happened to her on the past and this is the reason why she is rebelling.
This is the front cover to the album that we created. We tried to keep it very simple and also follow what we found other artist had on there albums, that matched ours On our cover we tried to show that firstly it’s all about the artists, second the mirror theme of our pop video is the main song on the album so we headline the album with that because other artists such as rhianna do this, like her good girl gone bad
The back cover holds the same conventions it has the production company logo as well as the bar code and all the copy right information. Plus the titles of the album clearly in the middle. And the theme of the main song ,our one, is evident in the background with broken glass
Here we have the poster that we created. We decided to make it the same theme as the album cover so people would be able to see its relation and it would help during advertising and making people aware of this new artist
Here is an example of another pop video which uses the same sort of image to connote roughly the same thing, aggression dominance and rebelliousness. This Beyonce video this is also the first time we see her in full so it shows that in terms of camera shots and choice of showing our artist we did something that is partially conventional.
This shot that I have chosen because it embodies what we wanted to do with this video and have our artist break the forth wall of the screen and reach out to the audience in a almost real way. This shot also touches on our theme of anger that we were going for and the hands which are on the camera points out the element of control that wanted to portray women having in a modern world were in many situations they do especially in relationships which takes us to the lyrics of the song which is related to the anger that is involved in relationships these days.
Here is an example form the same Beyonce video showing the same techniques to portray the same emotions and messages as ours, so it would appear that in our planning of the shots we have been able to pick p on what portrays our message well and follows a stereotype of how a woman my react to the betrayal of men
In our pop video we looked mainly at the representation of gender speaking more specifically we wanted to concentrate on the representation of women. We used several aspects under our control to help connote this to the audience. We used costume to help us with this and also the direction given to our artist was strong and dominant which is what we were trying to put across. The lyrics also helped us do this and following conventions of this style of music and there pop videos the video is usually close to what the lyrics are saying.
In this example we see a shot that we took which involves our artist putting shocking red lip stick on, this is a very steryotypical action of the artist we are trying to comunicat, and we can see that in a real artist of similar genre, is doing the same thing in there video. This shows us that it is an accurate convention that we followed.
In this example we see a shot that we took which involves our artist putting shocking red lip stick on, this is a very steryotypical action of the artist we are trying to comunicat, and we can see that in a real artist of similar genre, is doing the same thing in there video. This shows us that it is an accurate convention that we followed.
Again in this example we show are artist doing the same thing as the real life artist. She is kicking at the camera to cover it up entirely. Which is the same in the pro video as she is hitting it with her hands though. We also used this shot for the same reason as well as we both used this shot to cut on. Again showing us that in pop videos this can be used as a convention and that we followed it well and accurately.
This shot looks at the narrative aspect of our pop video. Were by we wanted to take a conventional look at things and follow the lyrics quit literally. So what we did is watch the verses with following narrative shots which broke up with our performance based shots in the back round like you can see in this shot were the breaking threw what is presented as reality is what we are trying to get threw on this shot. Many pop videos of this genre follow this convenion of narrative for the verses and as our artist is quite conventional it is only just that we follow in the way we film as well as present her.
This shot is clearly quite a literal one because of the title of the song is breaking dishes and the image you can see is a plate being thrown onto the floor, this again may appear to be just following the song but is serving us the favour of again following the conformity of the modern charts music video industry and sticking with the song and not being to abstract or farfetched. We also used the shot quite effectively to cut on and to use as a flash on the screen for half a second to give some pace to some of our sequences.
Here we have a shot of were we used the blue screen to try to connote deeper meanings of our narrative. We used blue screen flats to move across the set. So then in after effects we put shots taken of her in a wedding dress but still lip sinking this is a slightly more unconventional look at thing witch is a slight change in what we have done in the rest of the video but its done now. What we also did is had her lip sinqing the words on the screen as well so when it came across the two images of her were relayed and this is think helped depict the fact that something had happened to her on the past and this is the reason why she is rebelling.
This is the front cover to the album that we created. We tried to keep it very simple and also follow what we found other artist had on there albums, that matched ours On our cover we tried to show that firstly it’s all about the artists, second the mirror theme of our pop video is the main song on the album so we headline the album with that because other artists such as rhianna do this, like her good girl gone bad
The back cover holds the same conventions it has the production company logo as well as the bar code and all the copy right information. Plus the titles of the album clearly in the middle. And the theme of the main song ,our one, is evident in the background with broken glass
Here we have the poster that we created. We decided to make it the same theme as the album cover so people would be able to see its relation and it would help during advertising and making people aware of this new artist
Thursday, February 11, 2010
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