Gender: - male – 18-24 female – 16- 18
Race:- Caucasian, Black and mixed race audiences
Ethnicity:- All ethnic groups
Religion:- more liberal outlook on religion
Class:- All classes as it’s directed more to gender than and gender is usually universal regardless of class.
The target Audience would enjoy;-
Clubbing and Partying
Into newer media technologies
Participate in a more modern outlook of social life e.g. decline of patriarchy and female and male equal rights.
Enjoy modern luxuries and trends such as shopping, makeup etc.
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